Privacy Policy

Think It Up (“Think It Up” or “we” or “us” or “our”) understands your concerns about privacy and your interest in knowing how your information is used and safeguarded, and we want to provide you with more information on these topics.  This Privacy Policy (the “Privacy Policy”) describes the practices, policies and procedures of our Website located at (the “Website”), including the types of personal information we collect on the Website, how we may use that information and with whom we may share it.  Please note that the Website is owned by the Entertainment Industry Foundation (“EIF”), a California nonprofit public benefit corporation and a qualified organization pursuant to Section 501(c)(3) of the Internal Revenue Code.  Please note that this Privacy Policy applies only to our online information-gathering and dissemination practices, and does not apply to any of our practices conducted offline.

By visiting this Website, you are accepting all of the practices, policies and procedures described in this Privacy Policy, and you are further indicating that you agree to be bound by the terms of this Privacy Policy.  If you do not agree to the terms of this Privacy Policy, please do not visit or use the Website.  We may update this Privacy Policy from time to time, so please check this Privacy Policy periodically for changes.  The date this Privacy Policy was last updated is stated at the end of this document.  If you have any questions about this Privacy Policy, please do not hesitate to contact us at

The notifications provided by this Privacy Policy include:

  • What personally identifiable information we collect from you through the Website.
  • How we use the information we collect.
  • With whom the information may be shared.
  • What choices are available to you regarding collection, use and distribution of your information.
  • The kind of procedures we employ in an effort to hinder the unauthorized access, use or disclosure of information you provide to us.
  • How we handle the privacy of children who may visit the Website.
  • Information related to third-party websites.
  • How you can make changes to the information we collect about you.
  • The laws that apply to those accessing our Website from outside of the United States.
  • How you can learn about changes to our privacy policies, practices and procedures.

Personal Information You Provide And How It Is Used: You may freely visit our Website anonymously and without being required to provide us with any personally identifying information. However, certain services, requests and features do require that you provide us with some personally identifying information as more particularly described below; availing yourself of any of these services, requests and features is voluntary. Personal information is data that can be used to identify or contact you.  Please note that we may use the personal information we collect through any of the services, requests and features listed below for general marketing and business purposes.  We do not knowingly collect sensitive personal information, such as information about medical or health conditions. Please do not send confidential information to us directly through this Website, or by email to any of the contact email addresses listed on this Website.

Joining: Visitors are provided the opportunity to “join us” to learn more about Think It Up.  If you opt to join, we will require that you provide us certain personally identifiable information, such a first and last name, birth date and email address.  Thereafter, we will periodically contact you to update and inform you about Think It Up related topics, events and activities.

Donate:  If you make a donation through the Website, we will ask you to provide certain personally identifying information, such as your name and home address, as well as your credit card billing information, in order to process the donation. The credit card information that you provide at the time of donation is used only to process your donation and will not be stored or used for any other purpose.

Web Store: We provide a link to the Think It Up web store, where you can purchase branded merchandise in support of Think It Up.  Please note that if you “click” on the link, you will be taken to the website of a third-party partner, Delivery Agent, who hosts and manages the web store on our behalf.  Since Delivery Agent will have access to all of the information you will provide when making a purchase, we suggest that you review their privacy policy and terms of use prior to conducting any transactions.  Please also note that much of the information that you provide to Delivery Agent – such as your name, address, email and purchase information – will also be shared with Think It Up.

Teacher-Project Submissions & Donations: We have partnered with, which provides a platform where public school teachers can request donations for student driven, classroom projects, and where individuals can make a donation to a project or purchase a gift card, among other things. Please note that should you “click” on any of the links related to the options, you will be redirected to the website.  Please also note that much of the information that you provide to – such as your name, address, and email – will also be shared with Think It Up.

Think It Up Pledge: The “Think It Up” Pledge encourages students to share on that they are pledging to be part of the Think It Up movement by creating a project in the future. Participation in the pledge enrolls users in an email list used to notify users of relevant information regarding project submissions, as well following up with ideas on how to get started on a project.

Contact Us: If you contact us through the contact form option on the Website, we will ask that you provide certain personally identifying information, including your first and last name and email address, and you will have the option to provide additional personally identifying information.  We will use the information you provide to contact you back and to respond to any requests.

Non-Personal Information We Collect by Automated Means And How We Use It: We also collect certain non-personal information (data in a form that does not support direct association with any specific person or individual) by automated means when you visit the Website.  Much of this information is collected through the use of third-party tracking services and other backend data-management tools, which includes Google Analytics and a variety of other tools/applications. The information collected may include usage information, such as the numbers and frequency of users to the Website, pages visited, web browsing histories, online purchases and searches, social networking activities and similar data. If gathered, this data is used in the aggregate, and not in a manner that is intended to identify you personally. This type of aggregate information may be shared with third parties at any time.  In addition to the third-party tracking services mentioned above, we also collect this information through various other means, including “cookies,” “web beacons” and IP addresses, as further explained below.

Cookies - A cookie is a piece of information that a web server may place on your computer when you visit a website. Cookies are commonly used by websites to improve the user experience.  Many cookies last only through a single website session, or visit. Others may have an expiration date, or may remain on your computer until you delete them. We use “session cookies” in order to enhance the user experience and for other website related purposes.  These session cookies are not linked to personally identifiable information.  We may also use cookies for other purposes, including to maintain continuity during a user session, to gather data about the usage of our website for research and other purposes, or to store a user name or related login credentials so that you do not have to provide this information every time you return to our Website. Most browsers will tell you how to stop accepting new cookies, how to be notified when you receive a new cookie, and how to disable existing cookies. Please note, however, that without cookies you may not be able to take full advantage of all the features on our Website. In some cases, Think It Up may also use another company to operate web servers for our Website.  In such cases, we would use the cookie information gathered by these companies in the same manner as stated in this Privacy Policy.

Web Beacons - Certain pages on the Website contain “web beacons” (also known as Internet tags, pixel tags and clear GIFs). These web beacons allow third parties to obtain information such as the IP address of the computer that downloaded the page on which the beacon appears, the URL of the page on which the beacon appears, the time the page containing the beacon was viewed, the type of browser used to view the page, and the information in cookies set by the third party. Web beacons also may be used to track whether you have opened an HTML email. When the email is opened, a part of the code that makes up the HTML page calls a web server to load the web beacon that then generates a record showing that the email has been viewed. Web beacons may also recognize when the email was opened, how many times it was forwarded and which URLs (links within the email) were clicked. We use Web Beacons to better understand your behavior, tell us which part of the Website you have visited and to save your preferences for future visits and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are instructed not to use the information collected on our behalf except to help us conduct and improve our activities on behalf of Think It Up.

IP Addresses - When you visit and interact with the Website, Think It Up and third parties with whom we have contracted to provide services for us may collect Internet Protocol addresses (each an “IP Address”), as well as browser type, Internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and page navigation. An IP Address is a unique identifier number that certain electronic devices use to identify and to communicate with each other on the Internet; your Internet Service Provider automatically assigns an IP Address to the computer that you are using.  We gather this information to track website visitor movement in the aggregate, and to gather broad demographic information for aggregate use. Our goal in gathering this information is to learn how our customers and the public are using our service. We may use this information to enhance our Website or for other lawful purposes.

Do Not Track - Every time your computer sends or receives information over the Web, the request begins with some short pieces of information called “headers.”  These headers include information like what browser you are using, what language your computer is set to, and other details. The Do Not Track technology provides individual users with the ability to include a simple, machine-readable header indicating that they don’t want to be tracked, and sends a signal to Web sites’ visited requesting that the website disable either its tracking or cross-site user tracking of an individual user. Currently, various browsers – including Internet Explorer, Google Chrome, Firefox, Opera and Safari – offer a “do not track” option.  Presently, there is no consensus on how Do Not Track should be interpreted, and no common or accepted industry standard for implementing.  Consequently, please note that Think It Up’s Website does not currently respond to browsers’ Do Not Track signals, and as such your activities will be tracked, regardless of whether you have opted to enable the Do Not Track option offered by your browser.

We may disclose all of the information (described herein) that we collect, as stated in this Privacy Policy including in accordance with the terms set forth in this section. Think It Up works with a variety of third-party partners in order to allow us to make the Website available to you, to host and store the information we collect from you, and to provide certain functionality and features.  For example, we work with Blackbaud, Inc., a software provider, and much of the information we collect from you will be shared and stored with them.  We also work, a non profit who will help facilitate, administer and promote the “crowd funded,” student-inspired projects, and any information you provide to us may be shared with  We also work with Delivery Agent, LLC, to host and manage our web store. Otherwise, we do not reveal personally identifiable information about you to third parties for their independent use unless: (1) you expressly authorize Think It Up to do so, (2) it is necessary to allow Think It Up and it’s service providers or agents to provide services on Think It Up’s behalf, (3) in order to provide products or services to you, (4) it is disclosed to entities that perform marketing or data aggregation services for Think It Up, (5) it is necessary in connection with a sale of all or substantially all of the assets of Think It Up or the merger of Think It Up into another entity or any consolidation, share exchange, combination, reorganization, or like transaction in which Think It Up is not the survivor, (6) otherwise as Think It Up is required or permitted to do so for any or all of the following reasons: (i) to comply with a subpoena, legal process, government request or any other legal obligation, (ii) to prevent, investigate, detect, or prosecute criminal offenses or attacks on the technical integrity of the Website or our network, and/or (iii) to protect the rights, privacy, property, business, or safety of Think It Up, their partners and employees, the visitors of the Website, or the public.

We do not knowingly collect, use, or disclose personally identifiable information about visitors less than 13 years of age. If you are under the age of 13, you must ask your parent or guardian to assist you while accessing/viewing this Website.  If you are the parent or guardian of a child under 13 years of age and believe that they have disclosed personally identifiable information to us, please contact us at

We also provide links to a variety of third-party social media sites – such as Facebook, Twitter, Pinterest, Vine, Google+ - and other websites as a service to you or in order to provide you additional information related Think It Up or additional venues in which you can learn about and discuss the activities of Think It Up.  Please note that we have no affiliation with these other parties, and cannot control and are not responsible for the information collection, use, and disclosure practices of such third parties; we encourage you to review and understand their privacy practices and other policies, if any, before using providing any personally identifying information to them. Additionally, as noted above, in regard to some functionality and activities – in particular, purchasing products from the Think It Up web store or requesting information/donations related to student driven, classroom projects/making a donation to a student project or purchasing a gift card – users will be redirected to third party websites owned and operated by Delivery Agent (in the case of the web store) and, the non profit organization that provides the platform that will facilitate, administer and promote the “crowd funded,” student-inspired and teacher-led projects. Both Delivery Agent and have privacy policies, and you should review each policy prior to conducting any activities on their site.  In regard to all third-party websites, we are not responsible for the content or information on these websites, any products, services or links that may be offered through third parties, or any other use or access of such third-party websites.

Most of the personally identifying information that we collect is stored with third-party vendors with whom we work.  We expect that our third-party vendors who may store such information on our behalf to maintain administrative, technical and physical safeguards designed to protect your personal information against theft, loss, misuse or unauthorized access, disclosure, alteration or destruction of the personal information that we collect from you.  We restrict access to personally identifying information collected about you on the Website to our employees, our affiliates’ employees, those who are otherwise specified in this Privacy Policy, or others who need to know that information to provide services to you or in the course of conducting our business operations or activities. However, no website, application or transmission can guarantee security. Thus, while we have established and maintain – and have asked our third-party vendors to establish and maintain - what we believe to be reasonable procedures to protect the confidentiality, security, and integrity of personally identifying information obtained through the Website and we strive to protect your personal information, we cannot ensure or warrant the security of any information you transmit to us.  When you respond to one of our blogs, or link to one of our social media venues, the personal information you share is visible to other users and can be read, collected, or used by them. You are responsible for the personal information you choose to submit in these instances. For example, if you list your name and email address in a blog posting, that information is public.  Please take care when using these features or visiting these other sites. Therefore, you hereby understand, acknowledge, and agree that you transmit certain personal information over this Website at your own risk.

To the extent required by law, we provide you with (i) reasonable access to the personally identifiable information you provide to us, and (ii) the ability to review, correct and delete such personally identifiable information. If you believe that any of the personally identifiable information that you have submitted through our Website is no longer accurate, or you wish to make any updates or changes, you can request that we make the changes by emailing us at Upon appropriate request we will update or amend your information, but we reserve the right to use any information previously obtained to verify your identity or take other actions that we believe are appropriate and lawful. We will endeavor to comply with your request as soon as reasonably practicable. We may decline to process requests that are unreasonably repetitive, require disproportionate technical effort, jeopardize the privacy of others, are impractical, or for which access is not otherwise required by local law. Please note we may need to retain certain information for record keeping purposes, and there may also be residual information that will remain within our databases and other records, which will not be removed from such locations. Finally, we are not responsible for removing or deleting information from the databases of third parties (such as service providers) with whom we have shared information about you.

We do not represent or warrant that the Website, or any part thereof, are appropriate or available for use in any particular geographic location. If you choose to access our Website, you do so on your own initiative and at your own risk, and are responsible for complying with all local laws, rules, and regulations applicable in your jurisdiction. Please note that the Website is hosted in the United States and is governed by United States law. If you are visiting the Website from outside the United States, please be aware that your information will be transferred to, stored and processed in the United States where our servers are located and our central database is operated. The data protection and other laws of the United States and other countries might not be as comprehensive as those in your country. By using the Website, you consent to your information being transferred to our facilities and to the facilities of those third parties with whom we share it as described in this Privacy Policy.

If you have any questions or concerns about our Privacy Policy or data processing, please contact us at

We reserve the right to revise this Privacy Policy at any time. Please check back regularly to see if there have been any changes to this policy, which you can determine by reviewing the Effective Date listed below. By continuing to use the Website after those changes become effective, you consent and agree to be bound by the revised Privacy Policy.

This Privacy Policy is effective as of September 1, 2015.